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BBA

Objective

• To prepare the students for higher studies in business at home and abroad.
• To introduce students to a range of core business disciplines, including marketing, accounting, human resources management, internet systems and organizational behavior.
• To provide opportunities to develop and practice professional skills essential in the workplace.
• To prepare the Students will be armed with skills which will enable them to think critically, research and analyze information and apply it in modern business contexts.
• To make the BBA degree is many a times referred to as the golden passport, since it gives its holder an edge in the job market by opening more doors of opportunity.
• To meet the needs of small and medium enterprises as well as large corporations. It will give a professional qualification to those engaged in the administration and management of businesses and other organizations, including public, private and not- for-profit organizations.
• To improve professional communication skills and soft skills of the students along with enhancing administration skills in them.
• To help students to understand the various areas and explore various types of opportunities available in practical world of Business.

Program Structure

Paper	Semester -I	Paper	Semester -II
A1.1	Principles of Management	A2.1	Organizational Behavior
A1.2	Principles of Economics	A2.2	Managerial Economics
A1.3	Professional Communication	A2.3	Business Ethics and Corporate Governance
A1.4	Fundamentals of Accounting	A2.4	Financial Accounting and Costing
A1.5	Information Technology for Business	A2.5	Marketing Management
A1.6	Practicals on Professional Communication	A2.6	Practicals on Web Designing & Publishing
A1.7	Practicals on Office Automation	A2.7	Practicals on Management- "Learnings from Business Leaders"

Paper	Semester -III	Paper	Semester -IV
A3.1	Mathematics and Statistics for Managers	A4.1	Business Research Methods
A3.2	Corporate Accounting & Costing	A4.2	Direct & Indirect Taxes in India
A3.3	Business & Corporate Laws	A4.3	Human Resource Management
A3.4	Management of Small Scale Industries	A4.4	Production & Materials Management
A3.5	Management Information Systems & ERP	A4.5	Financial Management
A3.6	Practicals on Management of Small Scale Industries	A4.6	Practicals on Tally ERP
A3.7	Practicals on Advanced Excel	A4.7	Practicals on Tax Base Software

Paper	Semester - V	Paper	Semester - VI
A5.1	International Business Management	A6.1	Management of Services
A5.2	Entrepreneurship Development	A6.2	Family Business Management
A5.3	Case Studies in Management	A6.3	Cyber Security & Laws
Elective Group-(A) Financial Management
A5.4(A)	Banking and Insurance	A6.4(A)	Auditing Practices
A5.5(A)	Capital, Money and Commodity Market	A6.5(A)	Investment Banking
Elective Group-(B) Marketing Management
A5.4(B)	Customer Relationship Management	A6.4(B)	e-commerce and Digital Marketing
A5.5(B)	Retail Management	A6.5(B)	Product and Brand Management
Elective Group-(C) Human Resource Management
A5.4(C)	Recruitment and Selection	A6.4(C)	Training & Development
A5.5(C)	Industrial Relations	A6.5(C)	Performance Management
A5.6	Practicals on Employability Skills-I	A6.6	Practicals on Employability Skills-II
A5.7	Practicals based on e-Commerce	A6.7	Project Report based on Elective Group

Eligibilty

•     10+2 Passed in any of the stream Arts, Commerce, Science
•     Duration: Minimum 3 years